Conor Ferguson Academy
Olympian. World & European finalist. National record holder. I closed the smallest margins in sport by chasing the 1%.
The Story
I am a 5ft 10 swimmer in a sport built for giants. My rivals stood 6ft 6. I missed the Rio Olympics by 0.05 seconds. I missed Tokyo by 0.2. Tiny margins, and I was never going to close them on talent.
So I went hunting for the 1% everywhere it was hiding. The 1% in my training. The 1% in my recovery, my sleep, the way I fuelled. The 1% in how I studied and managed my time. The 1% in the relationships that held me to my word.
A hundred small things, each almost nothing on its own, that added up to the seconds I had been missing by. In 2024, I became an Olympian. A World, European and Commonwealth finalist. A national record holder. Won on the margins I had to chase.

0.05s
The margin that defined a decade.
The 1% Club
The 1% Club gives you the frameworks I used, broken into modules across mindset, recovery, sleep, fuelling, training, competition, and life. You get the homework and tools to actually apply them. And you get the accountability that holds you to your word when motivation is gone and nobody is watching. That last part is the one most people are missing, and it is the whole point.

Modules drop weekly. Every one ships with the homework and tools to apply it.
Who It Is For
You are chasing something specific and refusing to leave anything on the table. Striving for an Olympic Games or an endurance athlete preparing for an Ironman or a Hyrox. People coming back to competitive sport. Anyone who wants to be undeniable in their sport, their work, or their life, and is willing to do the small things daily to get there. If you want a shortcut, this is not it. If you want the 1%, you are home.
Research & Credentials
Degree
First Class Honours BSc Sport Management
Loughborough University
Certification
ASCA Strength and Conditioning Coach
Published Research
Olympic swimmers' perspectives on how they want to be led
International Journal of Sports Science & Coaching, 2026.
Read the researchAthlete Credentials
Inside The Club
90 days · One commitment
The margins are waiting. Come and find them.
Join The 1% Club